Dialogues #ModaConSentido

Every year, 70 million tonnes of clothing are consumed; the reality is that fashion can be as appealing as it is harmful to the environment.

As consumers, we have a great responsibility, which must go hand in hand with initiatives from manufacturers if we want to look after our planet. We are becoming increasingly aware of the importance of recycling and reusing, and at the same time we are moving towards more responsible consumption that makes us want to know more about what we are buying: what materials it is made of, where it comes from, where it was manufactured, who made it…

The main aim of this dialogue is to empower fashion consumers so that they can make more responsible choices and, in line with the objectives of the European Green Deal, contribute to an ecological and social transition. To achieve this, it is necessary to foster dialogue between brands and consumers.

Companies can achieve their goals and fulfil their obligations on their own, but through collaboration and learning within collective initiatives, we can evolve from being responsible businesses to becoming transformative ones in areas as crucial as the social aspects of the value chain. TENDAM and SERES have established a joint medium-term roadmap, covering everything from analysis and plans to the metrics needed to achieve this.

Weddings have become major events that require ever-increasing financial and human resources. They are events attended by hundreds of people, where everything that happens is fleeting. They last less than twenty-four hours, and everything loses its value as the day goes on. This leads one to wonder whether a new approach to weddings is needed, whether it is possible to waste less and make better use of resources, and whether we can throw away less and recycle more. In short, can weddings be made sustainable?

The media play a key role in the fashion industry’s transition towards the new green and inclusive economy set out in the Spanish, European and global roadmaps.

Challenges such as responsible consumption, the circular economy, the conservation of natural resources and the reduction of social inequalities affect the entire value chain of the fashion industry, and the media serve as the link to the end consumer.

The influencer ecosystem is complex. A wide range of stakeholders – including brands, consumers, influencers, platforms and regulators – interact within the processes of social influence.

The #InfluenciaConSentido dialogue brings together key players to discuss courses of action for developing an influencer ecosystem based on responsible, transparent and ethical relationships between the various stakeholders.