ICMEDIA Responsible Influence White Paper

Challenge

Collaborate with key players in the digital ecosystem and influential figures on social media to promote a responsible ecosystem of influence that contributes to conscious and responsible consumption.

Results

Conese has collaborated with iCmedia, SIC-SPAIN, ISEM Fashion Business School, and Newlink in the creation of the White Paper on Responsible Influence.

To carry out this project, more than 40 in-depth interviews were conducted with stakeholders in the digital influence ecosystem: agencies, brands, platforms, content creators, and regulators.

The book identifies the challenges and levers for each of these players in the system to contribute to building an environment of responsible influence.

The White Paper concludes with the Decalogue of Responsible Influence, a guide of recommendations grouped around four basic principles:

• Ethics, commitment, and transparency.
• Professionalism and authenticity.
• Compliance with regulations.
• Media literacy.