Responsible Influencer self-assessment tool

Challenge

Moving forward with iCmedia, in colaboration with ISEM, Universidad de Navarra and Part&Appart, to promote responsible influence on social media with the development of a tool focused on the simple and intuitive self-assessment of influencers.

Results

The Thinkfluencer online platform where influencers can answer questions related to responsible influence and receive a report of results by email.

This tool is available at THINKFLUENCER

The self-assessment obtained allows influencers to reflect on their influence on social media, evaluating aspects such as authenticity and transparency and how exercising influence can affect their emotional well-being, impacting their balance, emotional resilience and job stability.